Business Telegraph

.

SK-II Invites You To ‘SK-II SECRET KEY HOUSE’ To Celebrate World PITERA™ Month

  • Written by Telegraph Magazine

Discover SK-II’s best-kept secrets and embark on a transformational journey towards Crystal Clear Skin* with SK-II’s biggest, never-seen-before exhibition of PITERA™

TOKYO, JAPAN - Media OutReach - 20 July 2023 - This World PITERA™ Month, global prestige skincare brand SK-II hands you the keys to a never-seen-before exhibition "SK-II SECRET KEY HOUSE" to unlock its best-kept secrets behind PITERA™, the Secret Key to Crystal Clear Skin*.


For decades, SK-II iconic and exclusive skincare ingredient PITERA™ has transformed the skin of millions of women, including some of the world's most renowned ones. It has empowered women to choose their skin destinies. Yet, after many years, PITERA™ remains elusive to many. Until now.

Following last year's global-scale, one-day celebration of PITERA™ at 'World PITERA™ Day' in Tokyo, Japan, SK-II is taking things to a whole new level by launching "SK-II SECRET KEY HOUSE" exhibition as part of its World PITERA™ Month, a month-long transformational journey powered by PITERA™, The Secret Key to Crystal Clear Skin*.

Located in STANDBY, BA-TSU ART GALLERY in Tokyo, the 'SK-II SECRET KEY HOUSE' will hold ten of SK-II's best-kept secrets which visitors can unlock by immersing themselves into multi-sensorial impactful artistic installations of PITERA™.

The SK-II SECRET KEY HOUSE will be joined by some of the world's biggest names in beauty, featuring exclusive appearances from SK-II's global celebrity ambassadors including Japanese actress Haruka Ayase, award-winning Chinese actress Tang Wei, MINA of global girl group TWICE and Chinese actress Qiu Tian.

"I am looking forward to unlocking new secrets about SK-II and PITERA™ at SK-II SECRET KEY HOUSE that even after more than 10 years with the brand I don't know about," said Haruka Ayase, "I'm always excited to discover more about PITERA™ and how it can transform skin to Crystal Clear."

"I'm particularly eager about joining the SK-II SECRET KEY HOUSE because it marks the first time that I'll be meeting and interacting with PITERA™ fans in-person as SK-II's ambassador," said MINA. "I can't wait to share the story of my transformational skin journey – I might even include more secrets of my own!"

"PITERA™ has remained unchanged for over 40 years. Yet, its miracles on skin continue to unfold and its secrets are endless. For the first time in SK-II's history, we will be handing our consumers the keys to unlock the biggest, most closely guarded secrets behind SK-II and our iconic PITERA™," shared Sue Kyung Lee, CEO, Global SK-II. "We hope to continue inspiring women to choose their skin destiny by embarking on their own journey to unlock Crystal Clear Skin transformation with PITERA™, The Secret Key."

The SK-II SECRET KEY HOUSE will be open to the public for 2 days only on July 29th and July 30th 2023 with limited access.

SK-II SECRET KEY HOUSE:
Saturday July 29th and Sunday July 30th
11:00am to 10:00pm
5-chōme-11-5 Jingūmae, Shibuya City, Tokyo 150-0001, Japan

*With regular use
Hashtag: #SKII

The issuer is solely responsible for the content of this announcement.

SK-II

For more than 40 years, SK-II has touched the lives of millions of women around the world through skin and life transformation. The fascinating story behind SK-II began with a quest to understand why elderly sake brewers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate SK-II's iconic ingredient PITERA™, a naturally-derived skincare ingredient crafted from a proprietary yeast fermentation process exclusive to SK-II. Since then, SK-II with PITERA™ has become a special secret shared by celebrities all over the world such as Haruka Ayase, Tangwei, and MINA of global girl group TWICE. For the latest news and in-depth information, please visit .

About PITERA™
Iconic and exclusive to SK-II, PITERA™ is a naturally derived "miracle" skincare ingredient crafted from a proprietary yeast fermentation process that only SK-II owns. Packed with over 50 micro-nutrients – vitamins, amino acids, minerals and organic acids – the unique composition of PITERA™ harnesses the vital force of nature and is one that can't be achieved artificially or synthetically. PITERA™ resembles skin's Natural Moisturizing Factors. Skin recognizes and welcomes it, allowing it to be absorbed quickly and deeply into your skin delivering all goodness.

Entrepreneurs & Leaders

Breaking Down the Basics of Business Partnership Agreements in Sydney

Agreements Over Business Partnership are important as they discuss and define the roles, functions, and expectations...

20ft Shipping Containers as a Sustainable Choice for Construction Projects

There is a sharp increase in the demands for sustainable building materials in modern architecture. Among the newest...

Benefits of Reverse Cycle Split Systems for Years of Comfort

Without the need for ductwork installation split system air conditioning provides an effective means of cooling part...

Top 5 Tax Benefits of Novated Leasing for Businesses

Offering novated leasing as part of a salary package can provide significant benefits for businesses beyond just impro...

Understanding Root Canals: When and Why They Are Necessary

Amongst the common dental treatments of infections in the pulp of a tooth is the root canal. The pulp of the tooth i...

Seasonal Maintenance of Anti-Bird Netting

Installation of bird netting is one of the measures that can be taken to ensure birds do not set foot in your proper...

Custom Kitchens Reflect Individual Personality and Lifestyle

Custom kitchens in Penrith have turned into a popular decision for property owners looking for special and practical...

Minimum Wage Entitlements for Casual and Part-Time Workers in Australia

The minimum wage in Australia stands as a crucial right for all workers, regardless of whether they are casual, part-t...

How Expert Removalist Companies Handle Heavy Furniture with Ease

Moving heavy furniture is tough and challenging. It requires special skills and tools to move large items safely without...