Business Telegraph

.

Global C-Pop star Tia Lee turns momentum from 100 million views into charitable #EmpowerHer campaign

  • Written by Telegraph Magazine

CANBERRA, AUSTRALIA - Media OutReach - 20 December 2022 - Global C-pop star Tia Lee Yu Fen today announced her new philanthropic campaign entitled #EmpowerHer, following the global success of her new single "Goodbye Princess".

The MV and animation series garnered over 100 million record-breaking views since Tia's return. Now Tia's #EmpowerHer campaign will donate up to a staggering HKD3.8million (approximately USD$480,000) to female focused charities around the world.

Caption

The #EmpowerHer campaign is inspired by Tia's journey as a woman in the music and entertainment industry. Through the #EmpowerHer campaign, Tia will support charities that champion women and young girls, helping them to find their self-worth and achieve their dreams. Every time Tia Lee's "Goodbye Princess" music video reaches a viewing benchmark on YouTube, a donation will be made to the #EmpowerHer partner charities: Daughters of Tomorrow in Singapore, Beats By Girlz and Women in Music in the USA, and Teen's Key in Hong Kong to support their operations.

Speaking on the campaign's inspiring backstory and potential impact, Rachel Chow, Resource Development Manager at Teen's Key Hong Kong said: "Tia's journey of resilience inspires not just our girls and young women, but also the world – giving us the confidence to believe that we are all unique and each of us has the potential to create a future filled with more possibilities than we can even imagine."

Nicole Barsalona, President of Women in Music in the USA said: "Donations like those from the #EmpowerHer campaign allow Women in Music to educate, empower, and advance women in the music industry. We're delighted to be included alongside other non-profit organisations working to create change".

"Goodbye Princess" continues to trend globally and attract new fans to C-pop. With "Goodbye Princess" symbolising Tia's evolution into a new, empowered and uplifted version of herself as she explores her new world, the global #EmpowerHer campaign aims to reinforce the song's themes of female empowerment and encourage all women to bravely embrace their true selves.


The issuer is solely responsible for the content of this announcement.

Entrepreneurs & Leaders

Seasonal Maintenance of Anti-Bird Netting

Installation of bird netting is one of the measures that can be taken to ensure birds do not set foot in your proper...

Custom Kitchens Reflect Individual Personality and Lifestyle

Custom kitchens in Penrith have turned into a popular decision for property owners looking for special and practical...

Minimum Wage Entitlements for Casual and Part-Time Workers in Australia

The minimum wage in Australia stands as a crucial right for all workers, regardless of whether they are casual, part-t...

How Expert Removalist Companies Handle Heavy Furniture with Ease

Moving heavy furniture is tough and challenging. It requires special skills and tools to move large items safely without...

7 Questions to Ask Before Hiring a Local Moving Company

Hiring a local removal company is essential to make your move smooth and stress-free. Whether you’re moving to a new h...

Audience Trust: 5 Tips for Monetising Your YouTube Channel Without Losing Subscribers

Monetising a YouTube channel can be an exciting milestone, but it’s essential to do so carefully if you want to maintain...

Reducing Vacancy Rates with Strategic Property Management in Brisbane

In the competitive landscape of Brisbane's rental market, reducing vacancy rates is a pressing concern for property owne...

Benefits of Buying Second Hand Designer Clothes

In an era where sustainability and budgeting are more crucial than ever, the appeal of buying second-hand designer clo...

Unlocking the Potential of Brite and Storage Tanks in Brewing

When it comes to brewing, having the right equipment can make all the difference in product quality and efficiency. Amon...