The Entrepreneurs

Adinkra Designs

  • Written by Candice Meisels

An Australian family have created an award-winning family business to help people in Africa.

Gorgeous, sustainable, eco-friendly and ethically made homewares, nursery decor, bags, totes and dolls.



Australia, 20th August, Kelly and Kelvin Boateng and their young family visited Kevin's homeland, Ghana, West Africa.Kelly has been nominated as a finalist for the AusMumpreneur Awards, Making a Difference award for their business Adinkra Designs


Kelly says: " It was unforgettable, catching up with family and introducing our children to a new culture, their heritage. They embraced it with open arms, leaving technology at home, getting in touch with nature, making new friends and trying new cuisine!  It was an amazing adventure to say the least and one that we hope to repeat often. "


Kelly was struck by the bright, vibrant colours that can be found in Ghana's markets. She loved the beautiful fabrics, handmade art and craft and fresh produce.



Kelly adds: " We really wanted to take a part of Ghana home with us and inspire others to explore this wonderful part of the world and so the idea for Adinkra Designs was born. "

"Adinkra are a set of symbols used in Ghanaian culture to encapsulate traditional wisdoms and are ingrained in Ghanaian history, they are everywhere in fabric, architectural design, wood carvings, jewellery etc. As Adinkra symbols are an iconic part of Ghanaian heritage, we thought it was an ideal fit for our business as it reflects our why, our reason for establishing Adinkra Designs in the first place…"

"We believe in a combined philosophy of trade and aid. We work direct with artisans to ensure fair work and fair pay practices and we also feel strongly that children are our future and should also be our focus, so for this reason we contribute part of our profits towards education and clothing for children in great need. "

 


Kelly and her husband import most of their gorgeous products from Ghana. They work with local artisans on unique designs. They are ensured that they are paid a fair price for their work. Each piece they sell has a story to tell.

Adinkra Designs sells totes, handbags, home decor and kids and baby decor.


Adinkra also sells: Dolls for a Cause

Profits are donated to African Youth Initiative Centres, a charity that sets up youth services in Ghana, West Africa and in Sydney, Australia. The centres provide educational support for disadvantaged young children.”

 


Kelly concludes:

"I feel so honoured to be a finalist in the Ausmumpreneur Awards. We began our business just a little over a year ago and to see the love and support shown for our products makes us feel so proud of our team of weavers in Ghana and the incredible amount of work and skill they put into each basket. We are happy for the positive growth and contribution this has meant for the communities we support in Ghana. To now have the opportunity to win an Ausmumpreneur Award is great recognition of the work we have done, and is truly humbling. Being a finalist is also great validation that we are on the right path and that we can combine a sustainable business model with a positive social conscience to truly make a difference."
 


https://adinkradesigns.com.au/

.

River Rafting New Zealand: First Timer’s…

For travelers in search of the ultimate adventure, of course river rafting has long been providing great thrills to adventurous individuals the world over. One of the top places on...

A Smarter and More Sustainable Way to Cl…

It’s estimated there could be thousands of illegal dump sites across the country that are potential health and environmental hazards. SoilCyclers Alison Price said they can be anywhere and cost communities...

FlexCareers appoints inaugural Head of G…

FlexCareers, the leading Australian technology platform and consulting business for progressive employers, has recently announced the appointment of Michael Tan to the position of Head of Growth and Marketing.   Michael...

5 Easy Motorhome Repair Fixes

Before you set out on any campervan journey, you are going to want to learn some basic repair scenarios so that you can be prepared for any minor problems that...

Slow and steady wins the race

Does the name of this article ring a bell in your ears? Do not surprise if it rings because we have shared the idea of a very old traditional tale...

Adinkra Designs

An Australian family have created an award-winning family business to help people in Africa. Gorgeous, sustainable, eco-friendly and ethically made homewares, nursery decor, bags, totes and dolls. Australia, 20th August...

Aussie Blockchain start-up AgUnity

Aussie Blockchain start-up ranks top 10 at global entrepreneur pitch in Beijing.  Aussie Blockchain start-up AgUnity rank top 10 at this year’s Overseas Talent Entrepreneurial Conference (OTEC), pitching against 32...

Crystalbrook Collection brings over 500 …

Crystalbrook Collection has launched its recruitment campaign to attract over 500 jobs to the region in the next 18 months across its three Cairns based hotels.   With the first property...

Regional midwife turned HCF Catalyst ent…

Edwina Sharrock, founder of the start-up Birth Beat and HCF Catalyst program participant, secured a life-changing offer on the season finale of Shark Tank last night. She shook hands on...

StartupAUS Report - Five most in demand …

  Australia, 26 July 2018: Five key roles have been identified as growth multipliers for Australia’s startup ecosystem, according to the Startup Talent Gap report released today by StartupAUS, Australia's peak national advocacy group for...

GAP Strike Gold with New Smart Technolog…

Australian company GAP Geophysics is finding immense success, following their introduction of the DIAS32 3DIP survey technology to the local market.   The innovative technology, provided through a joint-venture between GAP...

Where to Find Cheap Campervans

Just because you don’t have the money for a fancy, luxurious motorhome doesn’t mean that you can’t still enjoy the road-tripping lifestyle. In fact, if you want to get on...

Selling Your Business - Why Hire Experie…

When you finally decide to call it quits and sell your business, it is essential to ensure that you get the most out of it. After all, you have invested...

JAR Aerospace Wins Digital Tranformation…

Sydney, Australia - 6 July 2018 - JAR Aerospace has taken home the grand prize at Cisco’s Start Challenge pitch event, winning a digital transformation worth $40,000 for their business.   The...

Best Marketing Campaigns and Promotions …

When the Word Cup is in full swing, it essentially dominates the attention spans of everyone who has even a passing interest in football, and countless others who don’t follow...

What you need to know before you open a …

In the past, foreign exchange was a market that was only accessible to corporations and institutions. With technological advancements and growth in the money market, today it is possible for...

Predict future trends through currency c…

Do you know many people predict the future trend of prices through currency correlations? The answer may not be known to you but smart traders know they can save their...

The CEO Magazine’s 2018 Executive of the…

Applications are now open for Professional Services Executive of the Year in  The CEO Magazine’s 2018 Executive of the Year Awards.    Executive of the Year Awards video   The CEO Magazine is calling for all leaders in...

Applications are now open for Retail Exe…

The CEO Magazine’s 2018 Executive of the Year Awards.   The CEO Magazine is calling for all retail professionals, who are able to demonstrate excellence within their role in the retail...

Fast growing e-retailer ONTHEGO strikes …

Mick Spencer, CEO and founder of ONTHEGO   ONTHEGO (OTG), a leading e-retailer of customised uniforms and sports apparel, has today announced that the  Workwear Group (WWG), a subsidiary of Wesfarmers Industrial & Safety, has acquired...

Applications now open for SBE Australia’…

Building upon last year’s success of the E3 program, SBE Australia have now opened up applications to all female founders     2017 SBE Australia E3 Program cohort   SYDNEY - 07 June 2018   Applications are...

Caltex Accelerator cohort announced

Caltex Australia is pleased to announce the 12 successful candidates for its inaugural Spark Accelerator program, to be delivered by Slingshot. Chosen from over 300 applicants, the inaugural Spark Accelerator...

Why a cheap logo is the most expensive t…

Three reasons why a cheap logo is the most expensive thing you’ll ever buy In the past few years, we’ve seen a staggering proliferation of online portals where logos are...

Poor visual communication affecting busi…

YOUR COMMUNICATIONS TO MILLENNIALS IS FAILING   New research reveals failing to focus on visual communication threatens productivity and engagement levels   Many Australian businesses are failing with their communications to the largest generation...