The Entrepreneurs

Amadeus encourages industry to make accessible travel a reality for all

  • Written by Louise Proctor



A new study outlines how greater personalisation, universal standards in the provision of services, more effective communication and increased collaboration between public and private sectors can drive a more accessible travel industry of the future

 

Australia, October, 2017—More than two billion people around the world have accessibility needs due to disability and age. And yet a new study released today by Amadeus reveals that most of their needs are not being fully catered for by either the travel industry or the public sector, so accessible travel is far from becoming something that millions of travellers can take for granted.

 

According to the report “Voyage of discovery: Working towards inclusive and accessible travel for all”, one of the biggest barriers to accessible travel remains inaccurate or incomplete information being available, coupled with a lack of skilled customer service. The report also shows that travellers with accessibility needs increasingly now expect these to be met as part of the mainstream service and at no extra cost. The role of technology in accessible travel is becoming more important, with specific developments such as voice recognition starting to be seen as commonplace.

 

The study also finds:

  • *  The overall travel experience and how this is adapted to different needs is rated at just 6.2 out of 10
  • *  Travelling by plane is the preferred transportation method (35.9 percent of respondents)
  • *  The least satisfactory areas with regards to accessibility are those related to railway stations (4.9 out of 10) and the most satisfactory area is accommodation (6.2 out of 10)


The study highlights that transitioning to an accessible travel-friendly environment for all will require the improvement of many aspects. These include more effective communication that facilitates access to relevant information on accessibility, and a more responsive service with properly trained staff who know how to address people with different access needs.

 

Moreover, standardised content and services would increase consistency across the industry ensuring clarity in the type of services that any customer could expect. There is an opportunity in tandem for a more personalised travel experience so that each travel segment is tailored to the individual and their specific needs, the report says.

 

Finally, the research recommends further collaboration between the private and public sectors to meet the expectations of travellers with accessibility needs.

 

“Improving accessibility in travel means enhancing usability for all customers. Lifting barriers to travel, personalising the travel offer, using technology to further facilitate travellers’ experiences and creating more accessible infrastructure where people can navigate autonomously will benefit everybody,” comments Alex Luzárraga, Vice President, Corporate Strategy, Amadeus.

 

Accessibility is one of the elements addressed by Amadeus’ Corporate Social Responsibility strategy. It is also a key aspect assessed by Environmental, Social and Governance external evaluations such as the Dow Jones Sustainability Index (DJSI).

 

“We are committed to sustainability in the travel industry,” says Tomas López Fernebrand, Senior Vice President, General Counsel & Corporate Secretary, Amadeus. “Indeed, we are proud to have been recognised by the DJSI as world leaders of our sector. For a sustainable travel industry, accessibility is a key element, and a powerful tool to broaden people’s access to travel. Technology has a key role to play as an enabler in this. It is also necessary to work together with consumers and the private and public sectors to consolidate industry standards that ensure accessible travel for all becomes a reality.”

 

The study, which was conducted by ILUNION, a consulting firm owned by ONCE, the Spanish National Organisation of the Blind, was developed in the U.S, the EU and India, and included some 800 interviews with travellers with accessibility needs as well as industry experts, private-public sector representatives and international institutions. Segmentation of travellers for the study was based on people with visual, hearing, cognitive, physical disabilities and senior travellers (over 65).

 

To download a copy of the research, please visit LINK

[i] http://www.who.int/mediacentre/factsheets/fs352/en/

About Amadeus IT Group

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies). The Amadeus group employs around 15,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as over 70 local Amadeus Commercial Organisations globally and has a presence in more than 190 countries. This year marks 30 years since Amadeus was founded. Throughout 2017, the company will be celebrating 30 years of collaboration with customers, 30 years of technological innovation and 30 years of helping power better journeys for travellers all over the world.

 

The group operates a transaction-based business model. 

 

Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.

 

To find out more about Amadeus please visit www.amadeus.com, and www.amadeus.com/blog for more on the travel industry.


.

Investible pilot program sees Indigenous…

Indigenous Business Australia’s (IBA) national accelerator program, run by early stage investment group Investible, has helped nine early-stage indigenous startups turn their businesses into viable commercial enterprises.    The eight-week accelerator saw participants work with...

The Women's Business School announces Ac…

The Women’s Business School has been designed to support and increase the growth of scalable businesses run by women. Statistics show that women, particularly women from indigenous and multicultural...

5 Songs You Should Have On Your Road Tri…

If you plan on grabbing yourself a cheap campervan hire and hitting the open road with your friends, one of the best ways to pass the time is to have...

HOW TO STITCH UP YOUR FASHION LABEL SO Y…

Burleigh based fashion lawyer Julian Blanchard, who has worked with some of the biggest Australian fashion brands like Billabong and One Teaspoon, as well as emerging trend-setters like Byron Bay...

EXYRA: Eye protection

Microsoft and Apple know that looking at computer screens can affect your eyes and your mood. The proof lies in that fact that PCs, laptops, iPhones and the best smartphones...

Airtasker teams up with Coles for fast a…

Coles is teaming up with Australia’s largest local services marketplace Airtasker to trial a new fast and flexible grocery delivery offer for Sydney customers. The Airtasker Shop and Deliver service...

Planning on expanding your SME internati…

When expanding a business internationally there are 101 things to think about. Organising finances can often be the most confusing and stressful of these. With countless big banks and transfer...

Top 5 Reasons To Choose WordPress As You…

When it comes to building your own website, you’ll find a lot of options to make your pick from. But then again, with so many options at play, narrowing down...

Hertz Australia introduces hybrid vehicl…

Hertz Australia has exclusively launched the Mitsubishi Outlander PHEV (Plug-In Hybrid Electric Vehicle) into its Green Collection, enhancing its car rental offering for environmentally conscious drivers.   The Mitsubishi Outlander PHEVs will...

Business Models Inc wins Good Design Aus…

Maureen Thurston, Chair of Good Design Australia, presenting Ben Hamley, Partner at Business Models Inc, with the Design Pioneer Award During its annual Design as Strategy Forum, one of the most respected design...

Aqualove alkaline water launches

Introducing Aqualove, a brand new alkaline and eco-friendly water product to meet the growing demand for products that assist with neutralising the body’s PH balance.   Home-grown in the iconic Blue Mountains...

Health tech Startups invited to join cor…

Australia’s largest not-for-profit health fund – launches round three of its Startup accelerator program, HCF Catalyst, designed to help entrepreneurs turn their health tech ideas into high impact businesses, that...

cievents today announced the launch of i…

World-first, revolutionary meeting planners’ platform launches in Australia cievents today announced the launch of its world-first online platform, cimeetings, a new product set to revolutionise the corporate events planning industry. Flight Centre...

M-dot, maybe not: Big brands with mobile…

Leading digital marketer and SEO innovator StewArt Media has advised businesses with cut-down, mobile versions of their full website to move to mobile responsive sites ahead of Google’s switch to...

A Google AdWords Guide for Complete Begi…

In this article, Adzooma, the online advertising platform for small business, offers information and advice on navigating the world of Google AdWords.   No matter what type of business you run...

Turtle Experiment: What can we learn fro…

Forex market is marvel wonder of the investment world. When the stock markets are trying to make money and grow big, this market has grown to be the largest investment...

Patrick Schmidt, The Iconic and Michael …

  The Future of Next Gen Commerce Patrick Schmidt, The Iconic and Michael Pearson, Expedia to discuss data and the future of business at Millennial 20/20 Sydney With the volume...

Amadeus encourages industry to make acce…

A new study outlines how greater personalisation, universal standards in the provision of services, more effective communication and increased collaboration between public and private sectors can drive a more...

Major retailers partner with GroupTogeth…

Major retailers partner with GroupTogether to make group gifting easy.   74.4% of Australian Teachers prefer a group gift voucher and group card   Sydney, Australia, 17th October 2017, Australian...

SLINGSHOT ANNOUNCES FIRST EVER REGIONAL …

Slingshot, alongside Amadeus and Brisbane Airport Corporation, are pleased to announce the cohort for the Horizons accelerator program.   A boost for regional entrepreneurship, Horizons is the first accelerator program of a...

Leading Australian franchisor launches e…

Franchise Cloud Solutions is a proven and best practice franchising solution, developed by leading Australian franchisor Hire A HubbyRecognising a gap in the franchising industry for a cost effective, all-in-one...

How to Eliminate Bureaucracy in a Busine…

Too much bureaucracy or red tape in a business kills competitiveness and can also lead to frustrated, unhappy employees and an overall lack of innovation. Large corporations in particular struggle...

How Australian businesses can embrace de…

Pre-eminent experts in design thinking come together for Good Design Australia’s annual Design as Strategy Forum Leaders from Nike, Aurecon, Deloitte, and more will explore how design thinking is essential for...

Revolutionary new service and app allows…

 Revolutionary new service uses digital technology to provide home care that is simple, consistent, transparent and affordable. ·       97% of Australians over 50 want to stay in their homes...