The Entrepreneurs

Savvy Sales - 5 Small Gestures That Have a Surprisingly Big Impact

  • Written by News Company

While first impressions are important for setting an image in business, it’s your ongoing actions and treatment of clients that will secure your reputation in the long run. Grand “romantic” gestures are not needed for this, you do not want to coddle your clients or set your business back financially. Instead, here are five small but effective gestures that will make an impact in your business:

1. Remember Special Days

This is perhaps the simplest, yet most effective way to enhance your relationships with your staff, stakeholders and clients. So, take note of staff birthdays, important milestones like weddings and childbirth due dates and upcoming special anniversaries and holidays. For customers, include the birthday question on membership forms and online sign-ups. Then, on the day, acknowledge them with well wishes and a gift. Keep it simple and neutral. Some corporate gift ideas include stationery, kitchenware and travel products, personalized with your logo and a message, of course!

2. Use Names, Not Numbers or Titles

Take the time to learn names. That means your workers, collaborators and clients. If you struggle with this, or come into contact with many people on a daily basis, look at memorization techniques you can use. Addressing people by name shows that you value them and is great for building rapport. This goes both ways, so always introduce yourself emphasizing your name, not your position. Also, remember to use people’s preferred names and don’t go straight in for a nickname or an elder’s first name.

3. Rewards and Recognition

This doesn’t have to be an all-out work party every single week. A small catered breakfast where you recognize employee achievements or acknowledgments like ‘employee of the month’ can be great ways to show your staff your gratitude and encourage high-performance. As for clients, be sure to recognize returning customers and loyalty. You can offer simple perks like an occasional free gift after they spend a certain amount or provide employees with a customer rewards and loyalty scheme.

4. Make It Personal

Personalize your communications and actions where you can, thank your staff in person, hand-write greeting cards and special messages to your staff and customers, use customer’s names in email marketing, invite loyal customers to launch events and always be on the lookout for new ways to tailor your service approach to the customer’s unique needs. In today’s competitive market, personalization is everything. Like the point of learning names, personal acknowledgments go a long way in showing your gratitude.

5. Don’t Just Accept It, Encourage Feedback

Never be afraid of feedback. You should promote it and allow it to flow as easily and constantly as possible. You can implement all kinds of change initiatives but if you are not open to the perspectives of others’, then you are doing yourself a disservice. Customer input is vital for polishing up your engagement and point-of-sale processes while your employees can pick up on operational areas for improvement you may have missed. Besides asking direct questions, simple ways to gain these insights include customer engagement surveys, workshops and performance reviews with your staff.


A little can go a long way but in order to make an impact, you have to take the first step and consciously make the change. How many of these simple gestures will you be able to make today?


.

Looking for a Change? Top Freelance Jobs…

Get up at 6:00 am. Arrive at the office by 8:30 and spend at least nine hours behind your desk. Go home and watch some TV before falling asleep, rinse...

4 kinds of work breaks you need to intro…

Did you know that 18% of Australians eat their lunch at their desk or workstation? Despite research showing that employees are more productive at work when they take breaks, many...

6 essential things your small business n…

As a small business owner, there is a lot that you need to think about, from how to maximise your small office space to how your business can cut costs...

The Rise of Micro-Influencers

The dominance of influence marketing has taken the world of online marketing by storm. In a consumer market that is increasingly sceptical of brands, companies are outsourcing their promotion to...

Taking Advantage of Family Lawyers in Sy…

Family lawyers in Sydney offering a free consultation is a scenario that citizens should take advantage of. There are so many costs that are incorporated in a legal battle, so the...

How to get the most out of your internsh…

A lot of young students and those fresh out of university think that once they have an internship in the bag, it’s all smooth sailing. However, if you have been...

Why working with a professional content …

There is whole new world out there for those who have just started to dip their toes into the subject of search engine optimisation. There are courses that people can...

How to clean up your SEO when you are wa…

What people are more likely to be excited to talk about in this day and age is when they are starting projects, especially if they are creative ones. What they...

A Guide to Shipping Personal Belongings …

In today's times' many people from students to more mature workers are looking for more lucrative job options in other countries including Australia. There are a lot of opportunities for...

What Does It Take to Get Rid of An Old C…

All old cars do is depreciate. Which is why it is useless hanging on to them. Hanging on to an old car is like hanging on to an old relationship...

Is it worth getting roadside assistance?

Roadside assistance acts as a form of protection that comes to your rescue when your car breaks down on the road. All you need to do is to call for...

Difficulty moving

Moving to a New City or Town Alone If you have chosen to move to a new city or town take the time to have your friends and family help you...

Meet new neighbors

Yourself Visible You have new neighbors and you’re not sure what they will be like. While you don’t know make yourself visible to your new neighbors so that they can see...

De-Cluttering Before a Move? Consider a …

When you move, you don’t want to take all your clutter with you. Clearing it out can save you money when the removalists arrive to take your belongings to your...

Business Hacks: 6 Practical Money Saving…

Running a profitable business means staying on toes; you have to establish a competitive edge, keep up with the ever-evolving changes, cut unnecessary costs, and maximize profits. Among the pressing...

How to Avoid Being Scammed When Hiring a…

If you’ve ever been in a position where you needed the services of an automotive locksmith, then chances are that you’ve been worried about getting scammed. And such concerns are...

Savvy Sales - 5 Small Gestures That Have…

While first impressions are important for setting an image in business, it’s your ongoing actions and treatment of clients that will secure your reputation in the long run. Grand “romantic”...

6 Tips for Maximising a Small Office Spa…

Everyone working in an office dreams of the day they land that big promotion – the one that comes with a private corner suite, complete with a huge desk and...

Perfect Your Promotions - The 5 Keys to …

Hosting a successful corporate event is challenging, to say the least. This kind of event is important because it presents endless opportunities for growing your business, enhancing your network, and...

4 Questions You Should Ask Your Commerci…

Demolition contractors are a dime a dozen, and you can’t roll the dice or simply go with recommendations when picking one. Choosing the wrong contractor could result in a poor...

Avoiding Rookie Mistakes: What You Shoul…

The Australian real estate economy remains one of the country’s most profitable sectors to build a career in. However, when you start out for the first time, it is common...

A Guide: Giving Your Online Audience Wha…

If your website/blog no longer engages your audience or if your online store no longer stocks products that are relevant to their needs, you will stand no chance whatsoever of...

Best Mobile Apps for Managing Your Busin…

Running a business is not as easy as it sounds. You have to ensure that your finances are in order, meet new business clients, communicate to your customers and resolve...