The Entrepreneurs

Could this be the world’s healthiest drink? Australian invented clear protein water

  • Written by Gemma Feltham


Young Australian inventor Bodie Lazar is taking his unique, health drinks global after Chemist Warehouse has ranged BODIE’z Protein Water nationally this week and ALDI Victoria is now stocking the BODIE’z Lifestyle range.

 

“With many saying my clear Protein Water could be the healthiest drink in the world, what I am sure of is that it is definitely revolutionary in the functional drink category," said Bodie Lazar, founder and creator of BODIE’z.

 

Functional drinks include health benefits for the consumer and it‘s one of the fastest growing beverage categories in the world. This protein rich water based drink may be set to lead the way. Bodie Lazar believes global sports drink manufacturers are flooding supermarkets, gyms and health food stores with products that are disguised as natural and healthy – where in fact; they are high in sugar, artificial sweeteners and preservatives.

 

BODIE’z Protein Water – an Australian and world first, four-in-one clear protein drink – contains equivalent amounts of the highest grade whey protein isolate (WPI) found in a typical protein shake, the vitamins found in a vitamin drink, the electrolytes of a hydration drink and high levels of un-fractured (purest) branched chain amino acids (BCAAs).

 

“It’s a hydrating, all-in-one replenishment and a healthy refreshing alternative for anyone looking to ditch sugary sport drinks masked as a healthier option.

 

“BODIE’z increases daily protein intake which is vital for those with busy, active lifestyles and when working out,” Bodie said.

 

“It’s clear, packed with protein, light on the stomach, tastes sensational and the 15g protein range is cheaper than cup of coffee...” Bodie explained on the eve of his departure to Asia and Europe for meetings with several of the world’s leading grocery chains and drinks distributors.

 

“My drinks have less than a gram of sugar, fat and carbs. They have no preservatives and no artificial colours, flavours, or sweeteners” Bodie said. “I saw a gap in the market and I am focused on giving Australians the highest quality functional drink and it’s produced here in our own backyard – now I’m going to take it global.”

 

This innovative clear protein water already has the support of leading health and fitness professionals, such as paramedic and personal-trainer to the stars Duncan Kerr, whose celebrity clients include Michael Clarke and The Wiggles.

 

“BODIE’z Protein Water offers an instant health kick in a bottle, which is set to revolutionise the sports and lifestyle drinks market. Importantly it is ideal to drink during exercise. You don’t get insulin spiking or any of the unpleasant side effects associated with other sports and rehydration drinks,” Duncan says.

 

Accredited Practising DieticianClaudia Jahjah emphasises the wide-ranging benefits of BODIE’z, which caters for everyone looking for a healthier lifestyle. “BODIE’z great product to use and this new drink offers not only hydration but is also a good source of protein, and is light on the stomach because the lactose and fat have been removed.

 

Dr Brendan Ryan, Director and Surgeon at Sydney Bariatric Clinic, also endorses BODIE’z, “This product is ideal for people who have undergone weight loss surgery and need a high quality protein drink that’s not heavy and tastes great.”

 

Following the successful national special buy of the product through ALDI in May 2017, the 15g WPI BODIE’z Lifestyle range in berry and lemon/lime flavours are now available in ALDI supermarkets throughout Victoria.

 

BODIE’z Lifestyle range is ideal for anyone looking for a healthier option to the usual sugary, impulse drinks. It offers hydration and vitamins with the added benefit of 15g WPI.

 

The 30g WPI BODIE’z Performance range is available in Chemist Warehouse nationally in berry and kiwi fruit flavours. The orange flavour, also available, includes 20g WPI plus guarana. This performance product range is recommended for consumption during and post exercise to replace the usual intra workout and post workout drinks.

 

You can also find the BODIE’z range in select health food stores, leading Anytime Fitness clubs, gyms and online at www.bodiezpro.com with free shipping Australia wide.

 

About BODIE’z

Bodie Lazar founded BODIE’z Protein Water in 2015 following two years R&D on what he saw as an underdeveloped and emerging category in the global market place.

 

Like many athletes, Bodie struggled to consume the heavy dairy based protein shakes that often bloat consumers. For over 20 years there had been little innovation in the delivery formats of whey protein. Bodie knew there had to be a better way to provide high quality whey protein isolate in a light on the stomach, great tasting formula that can be consumed during your workouts, competitive sports, cycling, golf or whenever your muscles are searching for protein.

 

After achieving a clear whey protein isolate drink with 30g WPI, Bodie took his product to the next level by incorporating four key elements to assist exercise recovery – 30g whey protein isolate, vitamins, electrolytes and un-fractured branched chain amino acids.

 

BODIE’z Lifestyle range is ideal for the everyday consumer looking for a healthier option to the usual sugary, impulse buy beverages. It offers hydration and vitamins with the added benefit of 15g WPI.

 

Containing the highest quality ingredients, zero preservatives, natural colours, flavours and sweeteners, BODIE’z Protein Water is one of the most advanced beverages on the market. In 2016, BODIE’z Protein Water was awarded Australia’s most innovative beverage in the global SIAL Food Innovation Awards.

 

Prior to founding BODIE’z Protein Water, Bodie Lazar completed a Bachelor of Business at UTS before working in a number of marketing and business development roles in Sydney.




.

Spacenow gives purpose to unused space

Business real estate is being disrupted from within though Spacenow, a website designed to activate under-utilised areas, including boardrooms, commercial kitchens and offices. Spacenow came about after a...

CREATORS OF NEWSROOM.LY LAUNCH NEW ‘INCI…

- incites.com launches to change the way marketers analyse, interpret and act on data driven insights - Thursday 19 April, 2018 - Newsroom.ly has today announced a re-brand to incites.com...

Masterclass offers leaders the chance to…

Getting one (or several) steps ahead of the competition in business is key, and staying there is imperative to success and survival.  To do so, businesses and leaders must be at...

New AR app puts technology to commercial…

An Australian start-up has launched a world-first augmented reality app that puts Apple’s exciting ARKit framework to use for a genuinely commercial purpose.   Realar Places, the creation of well-known tech entrepreneurs...

TPG + Place Match launch element

Perth’s largest urban planning firm has embarked on a new era, repositioning itself with a fresh direction and new name of element – responding to ever changing directions in community...

Business Plans: What is the point?

Business plans are not a new concept, most of us have seen them and have a fair (if theoretical) idea of their value. Despite a lot of interest from business...

Sarah Connelly launched Product of the Y…

Meet the face behind the 33% sales uplift for one of Australia’s best-known food brands Finding herself on the hunt for a new challenge after an illustrious career in advertising, Sarah...

MAKE IT WORK How to successfully implem…

You may have heard this before, “We had a great plan – it just wasn’t executed properly!”    A study done by Harvard Business Review found that 40-60% of performance is lost from...

World-first VR app to revolutionize fore…

VR to breathe new life into old languagesCredit : Linguisticator.com (used with permission)Source: Linguisticator.com Learning a foreign language is set to become easier, more fun and dramatically faster thanks to innovations made...

Sydney's Adam Stratton named Best in the…

Let there be no doubt about who makes the best snags in the world - Sydney's Adam Stratton of Tender Gourmet Butchery. At this month's World Butchers' Challenge in...

These could be the next Female Founded U…

SBE Australia has announced the next cohort for its highly anticipated Springboard Enterprises Australia accelerator program SBE Australia announced its next cohort for the Springboard Enterprises Australia Accelerator program for...

Does education impact the journey to bec…

As the highest ranking executive officer who sets the strategic direction of a business, it’s not surprising so many people aspire to become a CEO. Many driven and highly talented...

SPECTUR COMPLETES SUCCESSFUL FIELD TRIAL…

Australian-based technology and security systems company Spectur (ASX:SP3) has successfully completed an initial field trial of its stand-alone thermal camera surveillance systems with an international freight and logistics company. “After achieving...

Aussie Start-Up Takes Corporate Australi…

Australian corporate executives can now travel to Silicon Valley in a curated tour to meet with the Valley’s best and brightest tech minds, including senior employees from Google, Apple, Uber...

Hackers using new technology may change …

The level of insider trading on the world’s stock exchanges may be on the rise as criminal gangs attempt to hack into computer networks to obtain sensitive market information, according...

GeoPhysical Technology to Shake Up Resou…

AN idea born as part of a PhD project in 1993 is being met with acclaim 25 years later for GAP Geophysics CEO and Chief Geophysicist, Dr Malcolm Cattach.   Dr...

Tips to help your business target the ne…

James Purcell a Gen Z Strategist of specialist agency Growth Tank, knows a thing or two about understanding and connecting with Australia’s 4.9million Gen Zers. With over 10 years experience...

Little Big Design top of the class with …

MARCH 2018 – After a highly competitive tender process, Brisbane based design agency, Little Big Design, has been appointed to manage the design and print for the highly regarded Brisbane State...

Is trading mindset more important than s…

A strategy is very important for the traders and it helps them to make the profit. Many traders often mistake the strategy as the most important thing of their career...

Qantas Invests in Mad Paws for Pet Sitti…

Sydney: Mad Paws, Australia’s leading marketplace for pet services, today announced a successful $5M Series A funding round with a consortium of top investors, to further cement its position as...

Preparing Your Business for Single Touch…

On 1 July 2018, payroll is about to go through a significant legislative change -  the introduction of Single Touch Payroll (STP). The new legislation means employers now have to...

Driving continuous business improvement …

An Australian software startup has broken into the lucrative North American market with the first US sales of its business tool aimed at driving continuous improvement in large organisations. Teamgage...

Phil Ruthven launches new Ruthven Instit…

Renowned Australian business leader Mr Phil Ruthven AM is launching the Ruthven Institute (RI), a comprehensive online portal delivering diverse and detailed economic data and analysis targeted at boosting the...

Ego Pharmaceuticals

Australian Exporter of the year continues local investment with $35M global headquarters opened in Melbourne by Minister Hunt The Hon. Greg Hunt MP, Federal Minister for Health officially opened Ego Pharmaceuticals...